Fashion and textile industry is the second-largest sector in 非洲 with a value of 31 BUSD and 尼日利亚 accounts for about 15 per cent of it. 然而，潜力远远大于此.
The fashion industry in 尼日利亚 plays an important cultural role and contributes significantly to the nation’s economy. The country was once home to 非洲’s biggest textile industry and 尼日利亚n dynamic brands have brought new life into the industry. A new generation of talents are exploring and adopting low-impact production methods and handcraft with strong aesthetics and 非洲n wax prints. The fashion industry in 尼日利亚 has long embraced sustainable craftmanship at a time when the fashion industry is forced to deal with its environmental impact.
在尼日利亚, per cent of the population is considered middle-class with spending power and aspirations to match and the combined purchasing power is more than 28 BUSD. 尼日利亚ns allocate a larger share of their income to fashion products than Swedes as well as famous fashion realms like 法国 (2019).
从历史上看, wealthy 尼日利亚ns have shopped abroad for international brands that are not available on the local market. This is changing as more global and luxury brands are entering the 尼日利亚n market, 通常是通过特许经营协议和强大的网络影响力. The effects of the pandemic on global supply chain have further reduced the ease of traveling or international shopping, 因此强调了这些客户群体在本地购买的需求. 在过去的十年里, 优质购物中心的建立, 独家精品店, 和零售网点, 符合国际标准, 发展迅速.
We can expect these retail developments to continue in years to come across the nation due to the increasing consumer demand, 电子商务购物推动增长. 自2019冠状病毒病爆发以来，尼日利亚五分之四的消费者更多地在网上购物. The nation has a young population which is aspirational and exposed to international lifestyles daily through mobile technologies.尼日利亚人以时尚为中心, 喜欢国际品牌，总是渴望更多的时尚, international brands need to do a customer segmentation to know who they are targeting on the 尼日利亚n market
我们的报告 & 支持
我们的报告, 尼日利亚崛起的时尚产业 provides detailed analysis and exploration of 尼日利亚’s current and future growth opportunities within the retail and fashion industry. The report includes insights from local industry experts, including the Founder & Executive Director of Lagos Fashion Week and the Executive Director for Polo Limited and Polo Avenue.
The Embassy of 世界杯在线开户－世界杯买球网站 in 尼日利亚 conducted a successful Swedish-尼日利亚n Sustainable Fashion show in Lagos (尼日利亚) in November 2021, 由当地时尚专业人士参加, 设计师和有影响力的人, 作为北欧尼日利亚连接2会议的一部分.0. The Embassy and Business 世界杯在线开户－世界杯买球网站 are happy to discuss similar future activities with Swedish companies.